How can trophy hunting contribute to biodiversity conservation? In an article published in TREE last year, I analyzed the pros and cons of trophy hunting in sub-Saharan Africa, following the controversial killing of Cecil the Lion in Zimbabwe, and made recommendations how to make trophy hunting more sustainable, including suggestions for certification schemes. In a follow up popular article published in The Conversation, these concepts were explained in a simpler way for a broader audience. Views on the topic are of course polarized, with great emphasis, as it should be, on animal welfare concerns. I was interviewed by the main newspaper in Finland (sorry only in Finnish and not in English), the Helsingin Sanomat, in an article published on the 4th of January.